Google’s Android tablets set to overtake Apple iPad says The Notebook Company

The tablet market is arguably one of the most fiercely competitive marketplaces in the world, with a number of the world’s biggest companies fighting for market share. But, while Apple iPad has been the clear leader since the tablet market started in full force in 2010, its lead is about to be eclipsed by Google’s Android devices.

This is according to Christopher Riley, CEO of Pretoria-based notebook and accessories retailer, The Notebook Company – and one of South Africa’s leading sellers of Apple iPads.

“We are seeing some pretty distinct market shifts and Apple’s heydays as the hands-down leader in the tablet market seem numbered,” said Riley.

IDC has already reported that shipments of tablets running Google’s Android operating system will surpass Apple this year for the first time. “There are a growing variety of smaller and cheaper Android-driven tablets from Google to Amazon.com, which are really becoming increasingly popular with consumers.  It’s not just the tablet market where Apple seems to be losing traction,” said Riley.  “Samsung, arguably Apple’s biggest rival, is coming to market with a slew of tech-savvy and funky  tablet and iPhone solutions, which are starting to take a bite of Apple’s market.”
Samsung’s fourth generation of its flagship Galaxy is about to hit the market and it is this range of smartphones that knocked Apple off its pedestal as the world’s number one supplier for part of last year.
“There is a lot of market anticipation for the new Samsung Galaxy,” said Riley, “and we could very likely see more inroads this year.”

While Apple might be facing more competition, Riley said he still believes that iPad sales will be the main contributor to The Notebook Company’s total revenue for the year. “For the past two years Apple iPad sales have been our main sales line.

" This is changing and, therefore, we are also offering a wide range of Android devices. We are also suggesting big name brands  when clients are looking at Android devices. We have offered low-end no-name tablets before, but we always warn clients that it is a case of ‘you get what you pay for’” 

In the meanwhile, the shine seems to be coming off Apple, with its share price being the first to show this – losing more than one-third of its value since hitting a high last September.