Monday, 4 April 2016

The Notebook Company’s April Fool’s joke backfires




Pretoria: 4 April 2016-04-04
On Friday, 1 April 2016 The Notebook Company CEO, Christopher Riley, informed all its local suppliers that the company has been placed in voluntary liquidation since it is not able to pay its local suppliers. It was also mentioned that the company will do everything in his power to pay the suppliers what is owed.
Riley stated in the statement that, with immediate effect, at 13h00 on Friday 1 April, all the notebook company accounts were closed, and locked. Deliveries to their clients, and warehouses were stopped. Their own drivers were not able to have stock released to them. All came to a halt.
Today, Monday 4 April 2016 at 8:00am, all suppliers were informed that it was an April Fool day's Joke. At this point most clients replied with OMW, LOL, or Got US
But then, said Riley, there were a few nasty surprises:

“Unfortunately your terms were revoked due to the email sent to us. Information was already sent to our insuring company CGIC.”

Another: "We have undergone legal costs already, and we will be charging it to your account - This is funny, But was not funny on Friday.
But, at the end of the day, it looks like this April fool’s day Joke turned bad on The Notebook Company.
In response, Riley said: “We hope all will be restored to normal at 11:00am Monday morning.
One can say it might have been in bad taste, but it could also be a good proactive run for suppliers, as this year is going to be a tough one, and if companies are going to fail, it will be this year.
No deliveries and supplies to clients were affected.
Apologies to our Local South African suppliers.”

Wednesday, 14 October 2015

Price drives SA laptop rentals Rent-a-laptop.co.za



Increasing price pressure on laptops have resulted in more people delaying purchases or resorting to renting PCs, says a retailer.
“We, at The Notebook Company, are seeing pressure on our laptop sales. Tablet sales are also under increasing strain from the bigger format smartphones and from phablets, which are fast growing market share. But we are picking up the slack with laptop rentals,” said Christopher Riley, chief executive of The Notebook Company.
According to the International Data Corporation (IDC), currency fluctuations and lower resources prices are factors that have negatively impacted on laptop prices in Africa.
“Currency fluctuations both inside and outside the MEA region will remain largely responsible for the slower demand, particularly in key markets such as Turkey and Nigeria,” said Fouad Charakla, research manager for personal computing, systems, and infrastructure solutions at IDC Middle East, Africa, and Turkey.
Laptop rentals now make up a significant percentage of turnover at The Notebook Company.
Rand weakness
“More and more companies are currently turning to rentals, with some bigger companies renting hundreds of laptops for certain periods. Rentals now account for 15% of our turnover, which has wiped out the dip in the sale of laptops,” Riley said.
IDC data showed that PCs declined by 25.6%, with notebooks suffering a 28.6% drop to 1.9 million units in the Middle East and Africa region.
The weakness of the rand, which has driven up laptop prices, has contributed to softening sales.
“Right now, with the continued weakness of the rand, I do not see an upside. It is going to hurt consumers and they may cut back on buying, which will hurt the local market,” said Riley.

Monday, 17 August 2015

SA users hit with e-mail scam

There is an e-mail scam hitting the South African marketplace at the moment, 
with fraudsters trying to dupe companies or individuals into allowing 
control of their e-mail in order to syphon money out of their accounts.
Christopher Riley, CEO of The Notebook Company, comments: “Lots of our clients 
are being hit by this scam; and from what I can make out there has been a quite a few successful money transfers into fraudsters’ accounts.”

An unsuspecting user receives a fraudulent e-mail, tries to open it, and gets “caught”
 to enter his username and password on the fraudster’s control Web page.

Riley says the cybercrook then has access to his email. They search his e-mail; 
pick up where he has sent a request for payment; and then e-mails the user and
 tell him to pay into another account.

These fraudulent accounts that they have paid into also have no direct link to 
the cyber-crime attacker. Instead there will be a batch of mule accounts where 
the money is transferred into. This also makes it extremely hard to track down the
 transactions and the perpetrators.

“From what I can gauge, there seems to be quite a substantial amount of money syphoned from people’s accounts already,” Riley says.






Tuesday, 7 July 2015

Warning over local Microsoft phone scam

Warning over local Microsoft phone scam

2015-07-08 13:21 - Gareth van Zyl



This photo taken with a fisheye lens shows Microsoft signage outside the Microsoft Visitor Centre in Redmond. (Ted S Warren, AP, file)

“Many users” in South Africa are receiving phone calls from these fraudsters, according to Christopher Riley who is the chief executive of laptop and accessories retailer The Notebook Company.Johannesburg - Fraudsters are masquerading as software company Microsoft in a telephone scam targeted at tricking consumers and companies out of thousands of rands.
Riley explained in a statement on Tuesday that these fraudsters pretend to be Microsoft officials who tell users that there is a problem with their PCs.
“Users often get duped into believing the caller and subsequently allow the caller remote access to their system. Key logging or similar software is then installed on a user’s system - unbeknown to the user,” said Riley
“Perpetrators then monitor the person doing their day-to-day work, including banking activities.
“There are also cases of these cyber crooks actually transferring people’s money, or changing people’s banking details in emails so that people pay money into the perpetrator’s accounts inadvertently,” said Riley.
Riley further said the extent of the scam is unknown at this stage.
Microsoft responds
Meanwhile, Fin24 on Tuesday asked software giant Microsoft to respond to questions about this alleged scam.
Microsoft has subsequently, in a statement, issued a warning to the public about the scam.
According to Microsoft, the scammers use public phone directories as information gathering sources on consumers “in an effort to convince clients that they can be trusted”.
Microsoft said that, in addition, these callers also claim to be from the Windows Helpdesk, Windows Service Centre, Microsoft Tech Support, Microsoft Support, Windows Technical Department Support Group or even Microsoft’s Research and Development Team.
The scammers then claim the user has a computer problem, infection or virus that has been detected by Microsoft.
“In reality, the scammer only tricked unsuspecting consumers into believing that there is a problem and that paying a fee would be the best way to sort the issues out,” said Ashleigh Fenwick, Microsoft South Africa’s public relations and communications manager.
“Often they will also push clients to purchase a one year computer maintenance subscription,” said Fenwick.
Fenwick further said that Microsoft will not cold call consumers and the company is urging users to not purchase software or services over the phone, and to never authorise remote control over a PC to a third party.
Fenwick also urged consumers not to give their credit card details over the phone and to call police if they encounter the scammers
.

Monday, 25 May 2015

Expect to pay more for laptops as the rand weakens



Picture credit: THINKSTOCK 

The price of laptops in South Africa could rise as the rand continues to weaken against major international currencies, a retailer says
“The Notebook Company has been forced to up its prices this year. Due to the weakness of the rand against the dollar each shipment of computer goods needs to be considered to see if a price hike is required.  We don’t see the rand improving any time soon, so the prices of certain computer products will remain considerably higher than last year,” said Christopher Riley, CEO of The Notebook Company.
Riley added that the price of laptops and accessories had increased by 15% in recent years to make up for the falling local currency.
Over the past two years, the rand has depreciated from around R9.55/$1 to R11.94 on Monday. The price fluctuation hits retailers as most computer hardware in SA is imported.
“Some computer stock is flown in, and some is shipped in. When products are flown in, it is easy for vendors to adjust their prices timeously. But when they are shipped in the prices can be affected while the products are still at sea, meaning that computer vendors cannot always foresee higher costs,” Riley said.
He added that retailers often have to absorb squeezed profit margins as a result of these unforeseen price fluctuations.
“Vendors, in these instances, have to take a price knock until adjusting prices for the next shipment.”
The increase in price has seen sales stall as consumers decline to buy new laptops or delay purchases until the next version of Windows is officially launched.
The Notebook Company said that sales in the first three months of the year were flat compared to the same period in 2014. The depreciation has also had an impact on smartphone prices, forcing consumers to consider what they want versus what they can afford. Contract prices of premium phones have been trending upward from around R370 per month two years ago to around R500 this year.
“We do our best to mitigate against the weaker rand, primarily by leveraging Vodafone’s global purchasing strength. Having said that, any weakness in the rand does tend to translate into higher prices for the big name devices,” Vodacom executive head of media relations and social media Richard Boorman told Fin24recently.
But some manufacturers have seized the opportunity to offer lower-cost devices in an expanding mobile market. Companies like Huawei, Lenovo, Hisense and local player Mobicel have realised that cost is a major factor and market smartphones in SA directly at people who value affordability.
Data from the International Data Corporation (IDC) shows that smartphone growth hit a record 83% in the Middle East and Africa region, but price was a critical factor. Phones priced between $100 and $200 (R1 200 and R2 400) saw the largest surge in market share.
“Many new vendors have been eager to get into the region’s burgeoning smartphone space, with a number of them launching phones in this growing price band,” said Nabila Popal, IDC’s research manager for handsets and display solutions in the Middle East and Africa.

Thursday, 7 May 2015

What would you pay for an Apple Watch?



How much would you be willing to pay for an Apple Smart watch? Would you pay R10 750 or R13 000? That is exactly what a South African paid for an aluminium and stainless steel piece respectively recently.
Offered on bidorbuy.co.za with a price tag of R9 000 and R11 000, the proud South African willingly paid for the exclusivity of owning the two brand new watches.
While the watch is set to take the world by storm,  there are some “dilemmas” with the gadgets and wearing them may not be as straight forward as some imagined. It appears as if a number of people’s high acidity levels have caused unwelcome skin reactions.
Apple’s website, although admitting to some problems, was also quick to point out that the device has been examined by certified dermatologists and users may be wearing it wrong.
In addition, apparently, some heart rate readings of tattooed consumers could potentially affect and play havoc with the smart watch’s mechanism, and social media sites were quick to pick up on the case with the hashtag #tattoogate as many frustrated consumers vented their annoyance.
Despite these hiccups, South Africans may overlook first generation flaws and purchase the device regardless.
“Apple loyalists are naturally going to love the smart watch. The watch’s release again represents a chance for Apple to change the world, again, with an industry-defining product,” said Christopher Riley, CEO of The Notebook Company.
The watch, not yet released in South Africa, has no local price tag or forthcoming launch date as yet. You can find the two bidorbuy listings here and here.

Thursday, 26 March 2015

Tablet users to top 1bn this year



While the tablet market is cooling off from its highs of the past four years, more than 1-billion people worldwide will use a tablet in 2015.This is the word from Christopher Riley, CEO of The Notebook Company, who says: “While tablet sales accounted for more than half of The Notebook Company’s turnover from 2011-2013, we are now focusing on the sale of laptops – and we expect tablet sales to drop to around 10% of our sales during 2015.”

According to new figures from eMarketer, the 1-billion figure represents nearly 15% of the global population and more than double the number three years ago. By 2018, the number of tablet users in the world will reach 1,43-billion.

One of the key points raised by eMarketer is that the growth in the number of global tablet users will slow dramatically in 2015 – and continue to “taper off”. The total number of tablet users is expected to increase by 17.1% this year.

While this figure is still relatively robust, it is a long way behind year-over-year gains of 54,1% in 2013 and 29,1% in 2014. By 2018, the growth rate for new tablet users worldwide is expected to be just 7,9%.

Riley says that, during 2011 to 2013, tablet sales outstripped laptop sales at The Notebook Company. “We became one of the largest sellers of Apple iPads in SA during this period – as there was a strong demand from our users, something which was exacerbated by a shortage of stock. But our focus has now shifted back to the sale of laptops.”

He says the company is expecting an increase of 10% to 15% in laptop sales for the 2015 calendar year, compared to last year.

Thursday, 15 January 2015

Paperless education ‘unlikely to succeed’



Paperless education ‘unlikely to succeed’

The Gauteng Education department’s plan to introduce a paperless education programme is ill-conceived, as there will simply not be enough funds to provide each pupil with a tablet or a laptop, says Christopher Riley, CEO of The Notebook Company.

Riley’s comments follow yesterday’s statement from Gauteng Education MEC Panyaza Lesufi, who said a number of schools in Tembisa are set to pilot a paperless education programme. 
He said the school would receive state-of-the-art Internet connections at no expense to government. The schools were also supplied with tablets and training to conduct lessons online.

“It is noble attempt, but I just don’t see how the government can afford all the tablets. Most students’ parents will certainly not be able to pay for tablets or laptops,” says Riley.

All text books are available online but, again, students need to own a laptop or tablet – as well as have an Internet connection – to access them.

“Introducing a paperless education system would certainly help to end the embarrassing non-delivery of school textbooks which have been plaguing the country for some time now. But it remains an unobtainable goal simply due to the cost of implementation. This could be summed up as a case of covering the problem of textbook delivery, rather than finding a solution,” he adds.

Friday, 5 December 2014

Loadshedding boosts Notebook Co’s business



During the last seven days, sales at The Notebook Company have dramatically increased as end-users replace PCs with laptops. 

Clients are also ordering large UPS units.
says Christopher Riley, CEO of The Notebook Company: “Companies and end users are shifting to laptops in order to work off the battery power during the ongoing loadshedding.

“Many of our clients – especially the small and medium businesses – are being hard-hit by the blackouts and have had no choice but to shift to laptops.

“We are currently heading for our best December – in terms of sales – for more than five years,” Riley says.
An increasing number of companies are also investing in generators as industry pundits report that loadshedding could last for the next five to 10 years – with a high probability that the situation might even worsen.

“The Eskom crisis might be benefiting us now,” says Riley. “But this will certainly not be the case in the medium to long term. 

In the final analysis this is terrible news for people and companies – and for the overall economy.”

Wednesday, 5 November 2014

Crawdaddys offers free WiFi - Provided by the notebook company




The Notebook Company has rolled out free WiFi connections at Crawdaddys in Centurion, Menlyn (Pretoria) and Rustenburg.

The company will also be installing WiFi at Tzaneen and at Silver Lakes, which will be opening next year. 

This comes on the back of the initial installation at Crawdaddys in Brooklyn, Pretoria.

Christopher Riley, CEO of The Notebook Company, says the WiFi hotspot at Crawdaddys Brooklyn outlet has been running since 2011. 

“It has definitely been good for business. 

Customers come in to use the WiFi and end up ordering drinks, or food and drinks, as well. 

A lot of these users are travelling businessmen, or business women.”

Patrons do not need a username or a password to connect to the network. 

This is because it can be a “real hassle” to log in with usernames and passwords.

“We have created a hassle-free WiFi environment where a user can be online within seconds. ”

Monday, 27 January 2014

SA to buck global tablet sales trend




While tablet sales were roaring during 2013, there are some market analysts, including IDC Corporation, which expect sales to drop significantly during 2014. South Africa could buck the trend, however.
At least one local notebook and tablet retailer, The Notebook Company, has said that local sales should improve “slightly”.

Christopher Riley, CEO of The Notebook Company, comments: “In a recent announcement, the IDC has stated that tablet sales will halve during 2014. Personally I just don’t see this happening – certainly not in South Africa, and certainly not at The Notebook Company.”
Riley says he expected his company’s tablet sales to increase by high single digits, “or possibly by double digits”.

‘We are fairly bullish about sales for this year. We are starting to leave the fumes of the global financial meltdown behind us – and I believe that, in itself, will play a part in more buoyant sales figures. Even if, globally, we see an increase in tablet sales during 2014, we are still seeing a growing market. It might be that it is just hard to emulate the sales during 2013, which were pretty good.”

According to the IDC, tablet sales reached 221-million units in 2013, up 54% on the previous year. But it said that this year’s sales will drop by as much as 22%, taking sales to 271-million units.

IDC also said that, by 2017, tablet sales would have slowed to single digit growth.
One of the reasons given for this decline is that consumers are opting for smartphones over smaller tablets.

Tom Mainelli, research director: tablets at IDC, says: “In the US, where tablets have been shipping in large volumes since 2010 – and are already well established -we’re less concerned about big phones cannibalising shipments and more worried about market saturation.”
It is further felt that, while consumer preferences have tended towards small tablets over the past 24 months, the rise of large phones could push consumers back towards larger tablets.

“The difference between a 6 inch smartphone and a 7-inch tablet isn’t great enough to warrant purchasing both,” Mainelli says.

But Riley insists that tablet sales will increase in South Africa during 2014 – and might even breach the double-digit mark. “We saw an increase in tablet and notebook sales in the last two quarters and we are expecting further sales growth during the next two quarters … we certainly see room for continued growth.”

Monday, 9 September 2013

I had the honour of interviewing George Ross (right hand man to Donald Trump ) who is also know for his role in the television program The Apprentice



I had the honour of interviewing George Ross  (right hand man to Donald Trump  ) who is also know for his role in  the television program The Apprentice.

Discussing:
1. If you are not technically up to date; you are living in the middle ages.
2. The importance of face to face personal relationships.
3. 80/20 Principle.
4. How important it is to prioritize your emails and actions within your business and life.

Saying all that: It is still not easy, but at least we know what MUST be done!

For more info:
http://en.wikipedia.org/wiki/George_H._Ross
http://en.wikipedia.org/wiki/Donald_Trump
http://en.wikipedia.org/wiki/Pareto_principle
http://en.wikipedia.org/wiki/The_Apprentice


Allow us (the notebook company) help you with getting your emails prioritized, your data safe, your computing hassle free, sharing of your data streamlined - We have the same problems and understand the problems associated.

The interview can bee see here:


Sunday, 14 July 2013

BEAM ME UP SCOTTY




BEAM ME UP SCOTTY


PC companies like Dell  need to do some serious morphing and think of the PC as more of a hybrid, because the PC of 2030 –and beyond – will be a computer, a personal assistant, microphone, and  an ear piece, which will talk to a “virtual computer  in the cloud”.

This is according to Christopher Riley,CEO of The Notebook Company, the Pretoria-based notebook and accessories retailer. “Ultimately, “he said, “is that users will have access their own virtual PC in the cloud.”

He said the user would access, and store, everything in the cloud – including diary schedules. “Right now the PC already equates to a PC, a laptop and a smartphone. The blurring of the lines will get more and more blurred- and increasingly rapidly,” he said.

If a user wants to access his diary to check his meeting schedule for the day he will verbally engage with his “PC” and ask:”Susan, what is my diary schedule for the day?”. Then Susan, or Sue, or whatever the user wants to use as a nickname,  the virtual PC in the cloud will reply.

“Susan,  Sue, or Siri, will be like an artificial intelligent assistant (AIA)- and this is looking more and more like the future PC.  This scenario,”said Riley, “is also not that far off”.

“Maybe we should call our AIA Scotty, like Scotty from that iconic science fiction movie from the 1970s, STAR TREK? And say: ‘beam me up Scotty’ ’’Riley quipped.

Thursday, 6 June 2013

Large increase in the prices of laptops and tablets threatening as Rand dives to its weakest level against the dollar in four years






The Rand is at its weakest level against the dollar in four years - and while this might be good news for South Africa’s export and manufacturing industries - this could well play havoc with prices in the computer industry, with at least one laptop retailer, The Notebook Company, saying that prices of laptops and tablets are likely to rise by 10%.

The Rand has pressed through the physiological R10 to the dollar exchange rate for the first time in four years, sparking fears that technology companies sourcing their products in dollars would have to institute increases.

“With the weakness of the Rand, we can no longer absorb our higher dollar-based costs. We will have to start increasing prices, immediately, and the price increases could be as much as 10%,” said Christopher Riley, CEO of  Pretoria-based laptop and accessories retailer, The Notebook Company.

“We have been trying to absorb the currency hits, but this is no longer possible,” he said.

He said Apple iPads account for a high percentage of sales at The Notebook Company, so the need to increase prices by as much as 10% was “not a decision taken lightly”.

It is expected that many technology companies – certainly those who deal  in dollars – are going to have to increase prices, across the board, said Riley.

“Few companies will be able to absorb the weakness of the Rand – and this, too, might not be an overnight thing.”

Wednesday, 22 May 2013

The Notebook Company puts its blood where its mouth is, and not its money


The Notebook Company, the Pretoria-based notebook and accessories retailer – which recently announced the opening of a consumables division -  has promised its clients the cheapest ink, toner and paper costs in the industry.

This was confirmed by Christopher Riley, CEO of The Notebook Company, who said: “People talk about putting your money where your mouth is, but what about putting blood where you mouth is?”

“The rationale behind this standpoint”, added Riley “is that if we don’t save our clients money then I will personally donate a unit of blood for every case brought to my attention”.

Riley said the cost of consumables has become “exorbitant”. “I believe we can save our clients thousands of Rands a year in the costs of ink, toner and paper.

It’s crazy to acknowledge, but printer ink costs more than human blood.”


He said the investment in the new consumer division has not been significant as it will be piggy-backing off the company’s existing infrastructure.

“Besides this expedient factor, because the new consumables business is not our core focus, it enables us to come into the market on a competitive footing – and offer our clients really pencil-sharpened prices. We don’t have to make big profits from this division. It is a value added offering – which, in itself – will bring its own business benefits. We are not hunting for market-winning margins,” he said. “But If I do not save my clients money – and there are complaints – I will stick to my promise of donating a unit of blood for each complaint.”











Tuesday, 21 May 2013

The Notebook Company opens new consumables division







The Notebook Company, the Pretoria-based notebook and accessories retailer – and one of the biggest sellers of Apple iPads in the country (which manages the online sites www.notebook.co.za and www.laptop.co.za) – has announced the opening of a consumables division.

Said Christopher Riley, CEO of The Notebook Company: “We are always looking at value added services to offer our clients and we believe this is a good move for us - by expanding into the cartridge and toner business.  There is a big demand from our client base for this service and we therefore  made a decision to diversify our market focus. The consumables divisions is already up and running,” said Riley.

Commenting further, Riley said that, besides “satisfying current clients”, the company hopes to attract new clients via its consumables division – and hopes that they will become “notebook and tablet buyers as well”.

“This will definitely generate a new revenue stream for us. The investment has not been huge as we already have the infrastructure in place. Besides this positive factor, because this is not our core focus, it enables us to come into the market on a competitive footing – and offer our clients really pencil-sharpened prices. We don’t have to make big profits from this division. It is a value added offering – which, in itself – will bring its own business benefits. We are not hunting for market-winning margins,” he said.

There might be an increase in laptop sales in Q2- The Notebook Company





The Notebook Company, one of South Africa’s leading retailers of notebooks and accessories, believes there might be an increase in the sale of laptops during the second quarter due to the fact that there will be a “full range of  laptops entering the market, running Windows 8 – which might just create a slight increase in sales”.

This is according to Christopher Riley, MD of The Notebook Company, who said his company is expecting a 20% increase in laptop sales during the second quarter.

“It’s very possible that people were holding back on purchases, not really knowing what to buy before Windows 8 had worked its way into the market – and shown what its performance rating is. Additionally, it is also branded laptop ranges that are entering the market, running Windows 8.  If people were holding onto their Windows 7 machines to see what the market was going to do– to see if Windows 8 got bad reviews or not – they might now be inclined to jump in and go for a new laptop with Windows 8 

“In Fact,” said Riley, “we were, until recently, advising clients to hold any purchases – and to stick to their Windows 7 platform – to see what would happen with Windows 8, so that they could make an informed decision.”

Thursday, 2 May 2013

Google’s Android tablets set to overtake Apple iPad says The Notebook Company






The tablet market is arguably one of the most fiercely competitive marketplaces in the world, with a number of the world’s biggest companies fighting for market share. But, while Apple iPad has been the clear leader since the tablet market started in full force in 2010, its lead is about to be eclipsed by Google’s Android devices.

This is according to Christopher Riley, CEO of Pretoria-based notebook and accessories retailer, The Notebook Company – and one of South Africa’s leading sellers of Apple iPads.

“We are seeing some pretty distinct market shifts and Apple’s heydays as the hands-down leader in the tablet market seem numbered,” said Riley.

IDC has already reported that shipments of tablets running Google’s Android operating system will surpass Apple this year for the first time. “There are a growing variety of smaller and cheaper Android-driven tablets from Google to Amazon.com, which are really becoming increasingly popular with consumers.  It’s not just the tablet market where Apple seems to be losing traction,” said Riley.  “Samsung, arguably Apple’s biggest rival, is coming to market with a slew of tech-savvy and funky  tablet and iPhone solutions, which are starting to take a bite of Apple’s market.”
Samsung’s fourth generation of its flagship Galaxy is about to hit the market and it is this range of smartphones that knocked Apple off its pedestal as the world’s number one supplier for part of last year.
“There is a lot of market anticipation for the new Samsung Galaxy,” said Riley, “and we could very likely see more inroads this year.”

While Apple might be facing more competition, Riley said he still believes that iPad sales will be the main contributor to The Notebook Company’s total revenue for the year. “For the past two years Apple iPad sales have been our main sales line.
" This is changing and, therefore, we are also offering a wide range of Android devices. We are also suggesting big name brands  when clients are looking at Android devices. We have offered low-end no-name tablets before, but we always warn clients that it is a case of ‘you get what you pay for’” 
In the meanwhile, the shine seems to be coming off Apple, with its share price being the first to show this – losing more than one-third of its value since hitting a high last September.

Microsoft’s Surface tablet will lift the level of competition in the local tablet market – but will it sell much?



Microsoft’s long-awaited – and much-touted – Surface tablet is due to hit South Africa’s shores within the next few months and, while it is expected to lift the already high level of competition in the tablet market, sales are unlikely to be huge, said Christopher Riley, the founder of Pretoria-based notebook and accessories retailer, The Notebook Company, one of the biggest sellers of the Apple iPad.
Riley said Apple is currently facing elevated competition from Android-driven tablet devices – which are generally cheaper than the iPad – as well as from an invigorated Samsung, whose tablet sales have risen meteorically in recent months.

“Apple’s share of the global marketplace has fallen from 51,7% to 43%, while Samsung’s has doubled from 7,3% to 15%. The arrival of Microsoft’s tablet in South Africa isn’t going to make a huge impact. Microsoft has lost too much traction over the last three years and the entrance of the long-awaited Surface is just that – it is long-awaited. It is late – and Microsoft has arguably lost its chance to become a core player in the tablet market.
“It is being touted as a great tablet from a price/performance perspective. Of course, time will tell. But I don’t believe they will be big sellers locally.”
Commenting further, Riley said that while Apple iPad sales still account for the lion’s share of the company’s revenue, sales have dropped in recent months as other tablets become more popular, including the Samsung devices.
The  Microsoft Surface will be available in both Windows 8 Pro and Windows 8 RT (run time) versions.